What is Event Marketing?

by eventsmarketing

There are two ways to see Events Marketing.

In one hand, Event Marketing means the component of the Marketing mix wich is dedicated to plan the events of any organization.
On the other hand, Event Marketing means the marketing activities carried out to meet the Events buyers needs.

This blog intend to approach with both.

For that reason it is adressed to Events People, coming from a Marekting/Event department of a company or organization, and Event People coming from Events Agencies in charge to organize Events for their company buyer.

That means that in this blog you’ll find both topics, Marketing and Events.

Thanks for reading me, writing you.